Kurkure in News

Kurkure in News
What is Kurkure made of? What are the ingredients used to create my favorite snack?Kurkure is a new age Namkeen and contains Rice meal, Corn meal, Gram Meal, Edible oil, Seasonings, Salt, Spices and Condiments and Flavors (some or all in variants of Kurkure). All the raw materials used in Kurkure comply with the Prevention of Food Adulteration Act and Rules that govern the manufacture, distribution and sale of Kurkure. All ingredients are such that are used daily in all households today for preparation of various edible items.
b. I have received mails / messages in past claiming Kurkure being an unhealthy snack or presence of plastic in Kurkure. Is this true?At the outset, we wish to assure you that there is no merit in any of the contentions you have seen in the chain mail.Kurkure is not only the safest product but is also a healthier snack. We would also like to inform you that Kurkure is made with Rice bran oil. Rice Bran Oil (RBO) is one of the healthier oils because it is naturally high in the good fats (MUFA and PUFA) and low in saturated fats. By cooking Frito Lay range of products in RICE BRAN oil, the saturated fat has been reduced by 40%. Saturates are the ones to watch out for, because too much saturated fat can contribute to increased blood cholesterol levels. The contents of the mail is, therefore, totally baseless.Do write to us if you wish to seek any further clarification in this regard. It would be our privilege to be of assistance to you.
c. How safe and strong is your production process in terms of quality and regulatory safety standards?You would be delighted to know that Kurkure is made in automated plants in three locations. These are in Channo (Punjab), Kolkata and Pune. These plants are also audited and certified by various external agencies. These certifications include HACCP (Hazard analysis and critical control point) certification by TQCSI (Australia), which confirms that products are manufactured in Food safety environment and manufacturing has adequate controls to ensure product tracking, American institute of Bakery (USA), one of the best auditing body which confirms process and product safety. Our Plants are ISO 14000 certified which confirms that the manufacturing process ensures environmental safety. Our plants are also certified to ensure that the product, process, environment and people safety have been maintained at very high level and this certification is issued by OHSAS 18001-(Occupational Health and safety assessment series) - (USA).
d. How would we know if something goes wrong at factory / manufacturing facility of Kurkure and hence affects the quality?Every raw material we receive in our factory for manufacture of Kurkure >(e.g. Rice Meal, Corn Meal and Gram meal) is thoroughly checked for all quality parameters and if any ingredient is found not meeting our stringent internal quality parameters or those prescribed in the regulations, the same are rejected.The process of making Kurkure involves blending of these raw materials to deliver homogenous mix, addition of water for further processing, extrusion of the mix, frying to develop taste and texture and then application of consumer loveable flavor. The product is then packed into the best packaging laminate to ensure delivery of acceptable quality Kurkure to consumers. We would like to assure you that the process of extrusion used in the manufacture of Kurkure is also one of the safest processes which are now being used for making baby foods.
We look forward to your continued loyalty to our best quality products and would urge you to write to us for any further information or details you would like to have with regard to our product. We wish to take this opportunity to invite you to visit any of our plants (Pune, Channo or Kolkata) along with your family and friends to get a first hand feel on the manufacturing process as well as strict quality controls we employ in manufacturing.If you have any issues, comments or any more questions that you’d like answered, please write to us at teatime@kurkure.co.in